Packaging Design and Display

Aim

The aim of the course is to provide knowledge and understanding of brand communication through packaging and brand exposure in terms of its products, services and packaging in various types of environments such as stores.

After completing the course, the student should be able to:

• produce, review and evaluate a concept for a commonly used packaging for brand communication in mainly retail environments,
• explain and account for relevant design methods and production techniques for the most common types of packaging,
• give examples of and value the importance of brand communication through packaging and exposure of packaged brands in relevant environments,
• reflect on packaging choices from an economic, environmental and social perspective.

Content

The theoretical framework of the course comprises:

• Brand communication through packaging
• Exposure of products, services and packaging, primarily in stores
• Design methods for the most common packaging types, including conceptualization and prototype creation
• Production techniques for packaging including construction, materials and production
• Different analysis and evaluation methods for packaging design and exposure

The practical features of the course include:

• Design concepts and strategies
• Construction of a common type of packaging in mainly a retail environment.