TEAE24 · 6 credits · Basic level (G2F) · Grafisk design och kommunikation
Digital Market Communication
Active · next start HT 2027
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Part of 1 programme
About the course
Aim
The course aims to provide the student with an in-depth understanding of digital communication in marketing contexts.
After completing the course, the student should be able to:
- Describe basic concepts and models in digital marketing communication
- Design and motivate strategies for digital marketing communication
- Contribute to discussions for digital marketing communication
- Reflect on ethical implications for digital marketing communication
Content
Digital communication strategies, integrated marketing communication, target group analysis, customer journeys, digital communication channels, evaluation and measurement of communication, basic data analysis, ethical perspectives on digital communication.
- Scheduled hours
- 40 h
- Main field of study
- Grafisk design och kommunikation