758G49 · 15 credits · Basic level (G2F) · Inget huvudområde
Entrepreneurship in Cultural Work
Discontinued
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Part of 1 programme
About the course
Aim
After complete course the student should be able to: - account for the role of marketing in a cultural activity - plan and carry out campaigns for chosen target groups - account for basic legislation concerning intellectual property rights, particularly concerning trademarks and copyright
Content
The course intends to provide general knowledge of project methodology, the role of the project manager, different organisational charts for presentation, operation and follow up of projects. The course covers entrepreneurship in the cultural field, where, for example, market communication, marketing and intellectual property rights within law are included.
- Examiner
- Gary Svensson, Anna Ingemark, Karin Ström Lehander, Dietmar Mölk
- Main field of study
- Inget huvudområde