TEIM32 · 6 credits · Basic level (G2F) · Industriell ekonomi
Industrial Marketing
Active · next start VT 2027
96%
passed the latest ordinary exam
DIT1 · 25 Mar 2026 · 97 students
93%
passed the ordinary exams, all sittings over the last 5 years
DIT1 · 347 students
9%
Harder than 9% of courses at basic level
Compared with 874 courses at the same level, ordinary exams over the last three academic years. 201 students.
Part of 1 programme
Exam
DIT1 Digital examination
- 5
- 4
- 3
- U
Ordinary exams
93% passed · 347 students
- 96%97
- 98%104
- 88%146
Re-exams
91% passed · 23 students
- 71%7
- 100%6
- 100%10
- Pass the re-exam: 91% (23 students), compared with 93% (347 students) on the ordinary exam
- Get 4 or 5: 63% (370 students)
Show small sittings (3)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 67%3
- 100%2
- 100%3
Other modules
Partial exams, hand-ins and labs. They are not part of the figures at the top.
Exam
TEN1 Written examination
- 5
- 4
- 3
- U
Ordinary exams
91% passed · 245 students
- 95%131
- 87%114
Re-exams
87% passed · 23 students
- 89%9
- 86%14
- Pass the re-exam: 87% (23 students), compared with 91% (245 students) on the ordinary exam
- Get 4 or 5: 56% (268 students)
Show small sittings (6)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 100%1
- 100%2
- 100%4
- 0%1
- 100%1
- 100%4
Hand-in or lab
PRA1 Project assignment
- 5
- 4
- 3
Main rounds
100% passed · 254 students
- 100%133
- 100%121
Later rounds
100% passed · 148 students
- 100%148
- Pass a later round: 100% (148 students), compared with 100% (254 students) on the ordinary exam
- Get 4 or 5: 98% (402 students)
Show small sittings (4)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 100%1
- 100%1
- 100%1
- 100%1
Hand-in or lab
UPG1 Written and oral assignments
- 5
- 4
Main rounds
100% passed · 206 students
- 100%100
- 100%106
Later rounds
No sittings with at least 5 students.
- Get 4 or 5: 100% (206 students)
Show small sittings (2)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 100%2
- 100%1
About the course
Aim
The aim of the course is to provide students with a basic understanding of B2B marketing (Business to business, i.e. where the customers are companies), and how commercial and sustainability related considerations affect marketing decisions. The course shall prepare the student for advanced courses in marketing and strategy. After completing the course, a student should be able to:
- Describe central concepts within B2B marketing
- Analyse B2B companies and their environment from a marketing perspective
- Discuss companies' marketing strategies and marketing decisions, especially in B2B markets
Content
Course content includes market orientation, customer value, value propositions, branding, pricing, sustainable marketing, customer relationships, customer segmentation, buying behavior, marketing channels, market strategies, service marketing, sales and marketing communication.
- Examiner
- Daniel Ellström
- Scheduled hours
- 44 h
- Main field of study
- Industriell ekonomi