TEIM11 · 6 credits · Basic level (G2F) · Industriell ekonomi
Industrial Marketing
Active · next start HT 2026
91%
passed the latest ordinary exam
DIT1 · 31 Oct 2025 · 105 students
92%
passed the ordinary exams, all sittings over the last 5 years
DIT1 · 218 students
21%
Harder than 21% of courses at basic level
Compared with 874 courses at the same level, ordinary exams over the last three academic years. 218 students.
Part of 6 programmes
- Master of Science in Computer Science and Engineering
- Master of Science in Design and Product Development
- Master of Science in Energy - Environment - Management
- Master of Science in Information Technology
- Master of Science in Computer Science and Software Engineering
- Master of Science in Mechanical Engineering
Exam
DIT1 Digital examination
- 5
- 4
- 3
- U
Ordinary exams
92% passed · 218 students
- 91%105
- 92%113
Re-exams
93% passed · 15 students
- 100%9
- 83%6
- Pass the re-exam: 93% (15 students), compared with 92% (218 students) on the ordinary exam
- Get 4 or 5: 50% (233 students)
Show small sittings (3)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 75%4
- 50%2
- 100%1
Other modules
Partial exams, hand-ins and labs. They are not part of the figures at the top.
Exam
TEN1 Written examination
- 5
- 4
- 3
- U
Ordinary exams
91% passed · 348 students
- 92%114
- 90%127
- 90%107
Re-exams
79% passed · 24 students
- 100%5
- 71%7
- 75%12
- Pass the re-exam: 79% (24 students), compared with 91% (348 students) on the ordinary exam
- Get 4 or 5: 56% (372 students)
Show small sittings (6)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 100%3
- 100%1
- 100%3
- 100%3
- 100%3
- 75%4
Hand-in or lab
PRA1 Project work
- 5
- 4
- 3
Main rounds
100% passed · 583 students
- 100%108
- 100%118
- 100%115
- 100%129
- 100%113
Later rounds
No sittings with at least 5 students.
- Get 4 or 5: 97% (583 students)
Show small sittings (3)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 100%1
- 100%1
- 100%1
About the course
Aim
After completing the course the student will be able to
- Describe central concepts within marketing
- Analyse companies and their environment from a marketing perspective
- Contribute to discussions regarding companies' marketing strategies and marketing decisions
Content
The course content includes: Market orientation, Market environment analysis, Market segmentation, Positioning, Buying behavior, Brands, Marketing channels, Pricing, Consumer marketing, Service marketing, Industrial marketing, Customer value, Customer relationships.
- Examiner
- Daniel Ellström
- Scheduled hours
- 44 h
- Main field of study
- Industriell ekonomi