TEIM04 · 12 credits · Advanced level (A1F) · Industriell ekonomi
Industrial Market and Technology Strategies
Active · next start HT 2026
100%
passed the latest regular sitting
PRA1 · 30 Dec 2024 · 20 students
100%
passed the regular sittings, all sittings over the last 5 years
PRA1 · 71 students
This module only reports passing results, so the pass rate does not show how many did not pass.
Part of 3 programmes
Hand-in or lab
PRA1 Project
- 5
- 4
- 3
Main rounds
100% passed · 71 students
- 100%20
- 100%9
- 100%16
- 100%26
Later rounds
100% passed · 5 students
- 100%5
- Pass a later round: 100% (5 students), compared with 100% (71 students) on the ordinary exam
- Get 4 or 5: 93% (76 students)
Other modules
Partial exams, hand-ins and labs. They are not part of the figures at the top.
Other module
MUN1 Oral examination
- 5
- 4
- 3
Main rounds
100% passed · 68 students
- 100%19
- 100%9
- 100%16
- 100%24
Later rounds
100% passed · 5 students
- 100%5
- Pass a later round: 100% (5 students), compared with 100% (68 students) on the ordinary exam
- Get 4 or 5: 81% (73 students)
Show small sittings (2)
Sittings with fewer than 5 students, often credit transfers or special sittings. They are not part of any figure on this page.
- 100%1
- 100%2
About the course
Aim
The student should be able to perform systematic market strategic analyses of B2B companies as well as develop sustainable market and technology strategies in B2B companies. The student should:
- Describe, compare and use theories and frameworks of market and technology strategies, regarding both content and processes,as well as for strategic development and change, to enable sustainable competitive advantage and growth.
- Be knowledgeable of the phases of market development and in what ways existing and new technology are implemented in emerging, mature as well as digital markets.
- Be knowledgeable on methodology for performing studies in the field of B2B marketing.
- Be able to present and discuss market strategic analyses both orally and in writing.
- Be able to follow and contribute to academic discussions and in practitioner dialogues regarding contemporary market strategic research related to among other things sustainable business development and digital market strategies.
Content
Course content
- Market strategies
- Market innovation
- Niche marketing
- Value creation
- Value proposition development,
- Sustainable business development and business models
- Digital market strategies
- Technology and market development
- B2B methodology
- Teaching and working methods
- Examiner
- Christian Kowalkowski
- Scheduled hours
- 96 h
- Main field of study
- Industriell ekonomi