Digital Innovation Strategy and Entrepreneurship

Aim

On completion of the course, the student should be able to:

Knowledge and understanding

• account for digital transformation in society and organizations as a source of digital innovation
• explain entrepreneurship and what distinguishes this from digital entrepreneurship
• explain digital business models and their structure

Competence and skill

• formulate strategies for digital innovation that create value and competitiveness in new companies
• discuss and propose and strategies for a transition from a test environment to a sustainable business model

Judgement and approach

• assess how digital business models, digital platforms and ecosystems can contribute to value creation
• critically reflect on sustainability in digital innovation

Content

In the course we introduce strategies for managing digital innovation. The course covers basic concepts of digital transformation in society and organization based on technological advancements and new techniques such as analysis of large datasets, blockchain and artificial intelligence. The course also covers digital entrepreneurship and digital business models by focusing on work with the UN's 17 global sustainability goals as a starting point for driving digital innovation from initial testing to implementation.